About
Al Lorenz founded Criterion Properties in 2003 to provide commercial real estate services. Al has business, investment, marketing and technical backgrounds plus extensive development experience! His background includes development, multi-family and commercial projects he has been involved with since the early 1990s. With the move of the brokerage to the Lake Chelan Valley in 2005, Al began offering both full service commercial and residential services to a clientele that includes investors, developers and savvy property owners that demand the most effective marketing available.
As a full time resident in the Chelan Valley, Al knows what is happening in the area. He regularly attends planning and council meetings both in Chelan County and the City of Chelan. Al is also a licensed auctioneer in Washington State.
Al is involved in the business and development environment of the area. He has served on citizen advisory committees for Chelan County, the City of Chelan, and the Manson council. He has done and is doing commercial and residential projects in the City of Wenatchee, County of Chelan and City of Chelan. He has hometown expertise!
For more about Al, check out his local real estate blog at GoLakeChelan.com where Al is the real estate editor.
Clients who choose Criterion Properties are looking for service a breed apart from the typical real estate brokerage. Criterion clients include real estate professionals, developers, appraisers and investors. These professionals recognize the advantages of a broker who adopts the newest tools, markets in local as well as statewide and national multiples and uses the latest in internet marketing. They simply demand the best.
Criterion is a full service brokerage. In fact, Al’s clients are usually surprised at all the things he does to market their properties. Al takes his responsibilities to act in the best interest of his clients when marketing their property seriously. Our clients understand that cooperation, both locally and regionally, is in their interest and that anything less is not. And, our clients trust us. Chelan is a resort community, with a larger than typical share of property owners from out of the area. Al understands that much of the market is out of the area and uses internet tools and regional multiple listing services to make sure his client’s properties are in front and available to their market.
With Al’s background in marketing, software and engineering, He is the most savvy internet marketer of real estate in the area. He actively markets his client’s properties on a variety of web sites, like Zillow, Trulia, Craigslist, Realtor.com and many, many others. He blogs and utilizes the full power of interactive sites, blogging, and the power of Web 2.0 to promote properties in ways no other broker in the area can match. Al can explain wiki’s, social networking sites and widgets! With over 80% of real estate buyers utilizing the internet in their property searches, you want to make sure you have that kind of power marketing your property.
Al is also an experienced stager who can help to identify and solve issues inexpensively with a property that may keep it from selling. He owns and markets luxury properties himself and has a great eye for helping to present a property in its best light to potential buyers.
Finally, and most importantly, our clients trust us. They hear from us often and with exactly what is going on. We are straightforward and to the point without sugar coating or spin.
Criterion clients get home town knowledge coupled with world class marketing and individualized service and expertise from the principal. If you want the best and are looking for a brokerage that believes in professionally marketing your property to the widest audience of buyers, brokers and agents; you could be a Criterion client too! Remember, when you are ready to talk to us, you need to take the first step and call at 509-630-6769 or contact us to set up an appointment.
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